Internet Communication Management. International Week

Wojciech Dyduch, Małgorzata Pańkowska

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ISBN/ISSN:

978-83-7246-776-8

DOI:

Wydawnictwo:

Wydawnictwo Uniwersytetu Ekonomicznego w Katowicach

Rok wydania:

2012

Liczba stron:

196

XML:ISBN/ISSN:

ONIX MARC21

Bibliografia:

. Internet Communication Management. International Week. Red. Dyduch, Wojciech; Pańkowska, Małgorzata . Katowice: Wydawnictwo Uniwersytetu Ekonomicznego w Katowicach, 2012, 196 s. ISBN 978-83-7246-776-8

Bibliografia refWorks:

RT Book, Whole

SR Electronic(1)

A2 Dyduch, W.

A2 Pańkowska, M.

T1 Internet Communication Management. International Week

PB Wydawnictwo Uniwersytetu Ekonomicznego w Katowicach

PP Katowice

YR 2012

SN 978-83-7246-776-8

Bibliografia BibTex:

@Book{ 61485, author = "", editor = "Dyduch, Wojciech and Pańkowska, Małgorzata", title = "Internet Communication Management. International Week", publisher = "Wydawnictwo Uniwersytetu Ekonomicznego w Katowicach", year = "2012", address = "Katowice", isbn = "978-83-7246-776-8" }

Bibliografia endNote:

TY - BOOK

AU -

ED - Dyduch, Wojciech

ED - Pańkowska, Małgorzata

TI - Internet Communication Management. International Week

PB - Wydawnictwo Uniwersytetu Ekonomicznego w Katowicach

CY - Katowice

PY - 2012

SN - 978-83-7246-776-8

ER -

Netografia (standard APA):

. Red. Dyduch, Wojciech; Pańkowska, Małgorzata. Internet Communication Management. International Week [baza danych online] Katowice: Wydawnictwo Uniwersytetu Ekonomicznego w Katowicach, 2012 [dostęp: 07 07 2024]. Dostęp w Ibuk Libra: https://libra.ibuk.pl/reader/internet-communication-management-international-week-wojciech-dyduch-malgorzata-61485.

Education, learning, digital technologies, new media, web

New technologies, including management information systems, the Internet and mobile communication technologies, have transformed many aspects of modern business and marketing. It seems only natural that recent studies have begun to address the rol...

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ISBN/ISSN:

978-83-7246-776-8

DOI:

Wydawnictwo:

Wydawnictwo Uniwersytetu Ekonomicznego w Katowicach

Rok wydania:

2012

Liczba stron:

196

XML:ISBN/ISSN:

ONIX MARC21

Foreword11
Acknowledgements13
Izabela Gajda-Perek, ASSUMPTIONS AND OUTCOMES OF THE UNDERTAKING – FIRST INTERNATIONAL WEEK ‘INTERNET COMMUNICATION MANAGEMENT’ AT UNIVERSITY OF ECONOMICS IN KATOWICE18
Małgorzata Pańkowska, INTERNATIONAL WEEK AS EDUCATIONAL CHALLENGE24
Edyta Lachowicz-Santos, ANALYSIS OF THE SURVEYS CONDUCTED AMONG PARTICIPANTS OF THE INTERNATIONAL WEEK AND NEW MEDIA DAY33
Danuše Bauerová, LEARNING 2.0 STRATEGY DEVELOPMENT40
Malte Beinhauer, THE IMPACT OF ENTERPRISE 2.053
El Hassan Bezzazi, INFORMATION CONTROL ASPECTS IN COLLABORATIVE eLEARNING NETWORKS67
Adriana Schiopoiu Burlea, THE ETHICAL ISSUES IN INTERNET COMMUNICATION80
Antonio Cartelli, DIGITAL TECHNOLOGIES, KNOWLEDGE CONSTRUCTION AND SUBJECT DEVELOPMENT96
Frederic Gimello-Mesplomb, SOME EPISTEMOLOGICAL CONSIDERATIONS ABOUT THE THEORIES OF FILM AND CULTURAL CONSUMPTION IN THE INTERNET AGE: REVISITING SUPERSTARDOM MODELS, LONG TAIL PHENOMENON AND QUALITY APPRAISAL107
Ching-Heng Pan, Lichun Chiang, THE UTILIZATION OF WEB 2.0 APPLICATIONS FOR PUBLIC PARTICIPATION: ACCEPTANCE FACTORS OF BUREAUCRATS' ATTITUDES118
Bernardino Quattrociocchi, THE INFORMATION COMMUNICATION TECHNOLOGY (ICT) TO SUPPORT THE INTERNATIONALIZATION PATHS OF THE ENTERPRISES IN THE FASHION FIELD132
Claus-Peter Rückemann, CURRENT RESEARCH ON MULTIDISCIPLINARY INFORMATION AND COMMUNICATION SYSTEMS148
Christine Röll, NEW MEDIA AND LANGUAGE TEACHING171
John Traxler, NEW MEDIA: THEIR IMPACT ON BUSINESS, INFORMATION, ORGANISATIONS, AND SYSTEMS183

IzabelaGajda-Perek

ASSUMPTIONSANDOUTCOMESOFTHE

UNDERTAKING–FIRSTINTERNATIONALWEEK

!INTERNETCOMMUNICATIONMANAGEMENT’

ATUNIVERSITYOFECONOMICSINKATOWICE

InternationalAcademicCourses

NewMediaDay

InternationalEducationFairs

Internationalization,newmedia,Internet,guestspeakersandstudentsfrom

allovertheworld,atimewhenacademicperspectiveonnewdevelopingmedia

metwithreallifeexamplespresentedbythestate-of-the-arttechnologybusiness

leaders–allofthesewemanagedtomaketrueattheUniversityofEconomicsin

Katowiceduringtheuniqueweekbetweenon21

st–25thFebruary,2011.

InthisuniqueonPolishscaleventureparticipatedstudentsfrommorethan

20countries,4continents,12foreignprofessorsfrom7Europeancountries(Bel-

gium,Germany,GreatBritain,France,Italy,theNetherlandsandRomania)aswell

asAsia(Taiwan,Turkey).Aspecialrolewasplayedbytherepresentativesofthe

5leadingcompanieswhereinnovationandnewmediaplayacrucialrole.

ThekeyobjectiveoftheeventwastobuilduptheimageoftheUniversity

ofEconomicsinKatowiceasamoderninstitutionopenforinternationalization,

dialogueandcooperationwithexternalpartners(business,media,SilesianUni-

versitiesNetwork)andkeepingpacewithnewtrends(suchasInternet,mobile,

newtechnologies).

Theothertargetsincluded:

−

strengtheningtheinternationalization–cooperationwithpartnerinterna-

tionaluniversitiesinthefieldofdidactics,research,studentsmobilityand

day-to-daycooperation,

*PromotionandNewMediaBureauUniversityofEconomics,Katowice,Poland,

izabela.gajda-perek@ue.katowice.pl.

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