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Przejdź do opcji czytnikaPrzejdź do nawigacjiPrzejdź do informacjiPrzejdź do stopki
collectiveMeMoryandcolloquialaestheticexPerience
looksratherlikeastorehouse.Manydigitalizedpaintingsarepresent-
edinthesamevirtualplacefrequentedbyavatars.Ontheonehand,
userswanttheiravatarstobehaveastheywouldinreallife,but,on
theotherhand,thisvirtualworldis“drawn”
,i.e.,digitalized,wherethe
reproducedpaintingsfunctioninavirtual,digitalspaceandwherethe
physicallimitationsoftherealworlddonotexist.SecondLifeisbuilt
onimages-digital(createdinvirtualreality),anddigitalized(taken
fromrealworldtovirtual).Almosteveryimagedemandssomething
fromtheviewers-“wantsthemtodosomething(comecloser,stayat
adistance)ortoformapseudo-socialbondofaparticularkindwith
therepresentedparticipant”[15]orthe(re)presentedobject.According
toKressandvanLeeuwen,wecansaythesamethingaboutSecond
Life,that“imagesdefinetosomeextentwhothevieweris(e.g.male,
inferiortotherepresentedparticipant,etc.),andinthatwayexclude
otherviewers”,[16]otheravatars,otherusers.SecondLifeisasemiotic
place,whichmeansthattherearesigns,andsignsofsignsinplaces,
becausethisrealmofhumanexperiencedoesnothavetoexistinone
space.Placesmeanplacesofinteractionamongusersandtheircomput-
ers.Peoplecaninteractinthesameplacesbeingphysicallyindińerent
spaces.SecondLifeisasemioticplaceforpeople,fortheircultural
texts,andforimages.Avatarsandimagesareinthesameplace,but
theyrefertocompletelydińerentdesignates.Avatarsaretheimagesof
users,digitalizedpaintingsaretheimagesofrealdisseminatedsources.
Avatarsanddigitalizedpaintingsaretheelementsoftheimageofan
artgallery.Tereareapproximatelythreedimensionsofmediation:
first-digitalizedsubjects(avatars)andobjects(paintings),second-
digitalizedsigns(likepaintingsoravatars)invirtualreality(“drawn”
artgallery),third-interactionandcommunicationinSecondLife
(avatarscaninteract,“lookat”images,changelevelsbylevitating.)
Tesethreedimensionsareexamplesofthedecontextualisationofart.
Tepresenceofthismechanismismuchmorevisiblewhenweobserve
astrongdetachment(separation)ofspacefromtheplaceofinteraction.
Tesedimensionscontaincertainfeaturesofvirtualimagesas
representedinSecondLife:thedisseminationoftherelationbetween
theoriginalworkanditsduplicates(whicharesometimestransformed);
thelackofamaterialbasisfortheimage(onlythedigitalsourceisavail-
able,whichisshapedbysocio-culturalmodesofperception);andthe
possibilityofopenaccessthroughmobilemedia,changingthesocial
andaestheticstatusoftheimages.Teenjoymentofavirtualimage,
therefore,reliesmoreonwhenyouviewitratherthanonwhereyou
viewit.Tedeconstructionofaprogrammableimage,itsperception
orperspective,consequentlydependsoncolloquialthinking,onthe
transformationofdińerencesbetweenartandlife,betweenfictionand
33
[15]G.Kress,T.vanLeeuwen,ReadingImages.Te
GrammarofVisualDesign,Routledge,London2006,
p.118.
[16]Ibid.
