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MareKKaźMiercZaK
Uniwersytetim.AdamaMickiewicza
CollectiveMemoryandColloquial
AestheticExperience.
RemarksontheFunctionsofDigitalized
PaintingsinSecondLife*
Images
vol.XVII/no.26
Poznań2015
ISSN1731-450x
AlotofpeoplethinkthattheyknowMonet)spaintingswell.Te
questionis:dothey?Howmanyofthemhavelookedathispictures
ingalleries,museumsoreveninalbums?Monet)spaintingsbecame
famousformanyreasons,butalsobecauseoftheprocessofdecon-
textualisation,whichchangedtheiraestheticstatusandthemedium
oftheirdissemination.Peoplestartedcreatingcopies,reproductions,
andduplicationsofthem,andthencopiesofcopies,reproductionsof
reproductionsandduplicationsofduplications.Wecantalkaboutallof
theseusingonecommonterm-images.Teybecamethenew“bodies”
ofthecontentsrepresentedbycopies,reproductions,andduplications.
Someoftheseimagesweretreatedaspotentialorrealintertextsoreven
palimpsests(oftheartist,ofimpressionism,orsimplyof“beauty”),so
theywerenotonlyreproducedbutalsochanged.Allofthesewaysof
beingimagesbegantochangeinSecondLife,avirtualworldwhere
users,calledavatars,cancreatetheirownworld,exploreexistingones,
andinteractwithotheravatars.[1]
ClaudeMonet)spaintingPoppiesNearArguentilispresentin
contemporarycultureinmanydiverseforms.Wecanstilllookatthe
realoriginalpainting,butbecauseoftheabundanceofmultipleversions
wecanobserveitsdiversepresencein(popular)culture:copies,repro-
ductions,andduplications.ParaphrasingtheLatinphraseArslonga,
vitabrevis,wecannowsayArtdigital,aestheticscolloquial.Inpopular
culture,Monet)spaintingispopularnotonlybecauseofits“artistic
aura”
,butalsoasanaturalconsequenceofthewidespreadaccessibility
toworksofart,whichusedtobeavailabletoalimitedgroupofpeople.
Teconceptof“designs”wouldbeanappropriatetoolfordescribingthe
eńectsofthenewmedia.Forthepurposesofthispaper,designscould
bedefinedas“semioticresourcesinallsemioticmodesandcombina-
tionsofsemioticmodes.Designsaremeansofrealizingdiscourseinthe
contextofagivencommunicationsituation,consequentlytransforming
sociallyconstructedknowledgeintosocialinteraction.Butdesignsalso
[*]ManythankstoJo-AnnBudzyńskaforhersugges-
tionsonwaystoimprovethispaper.
[1]http://maps.secondlife.com/secondlife/
Leelight/79/105/621.SecondLifewascreatedby
LindenResearch,Inc.in2003.Comparewith:www.
lindenlab.com/about.
