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doi:10.15678/ZP.2019.48.2.01
ZarządzaniePubliczne
PublicGovernance
No.2(48)/2019
ISSN1898-3529
AnnaAdamus-Matuszyńska,GrzegorzPolok
Ethicalvaluesandnormsinthecommunicationsystems
ofpublicinstitutions
Abstract
Objectives:Thisarticleaimstoprovideatheoreticalanalysisofcommunicationinpublicinstitutionswithregardto
ethicalvaluesandnorms.Morespecifically,theobjectiveistotrytounderstandhowethicsisanchoredincommunication
systemsinorganizationsactingonbehalfandforthecommunity.
ResearchDesign&Methods:Theparadigmwhichtheauthorsrefertoisthesocialcommunicationtheory,theories
ofprofessionalethicsandwritingsofmanagementspecialistswhoworkinthefieldoforganisationalcommunication.
Findings:Whileexploringtheliteratureinthesaidfields,theauthorsdrawanalyticalconclusionsregardingvaluesand
normswhichshould(normativeapproach)characterisethesystemofinternalandexternalcommunicationinpublic
institutions,undertakinganattempttobuildatheoreticalmodelatthesametime.
Implications/Recommendations:Theanalysisshowsthatthevaluesandnormsnecessaryforpublicinstitutionstooperate
properlyareconnectedprimarilywiththeneedforallgroupsofstakeholdersfocusedaroundthisprocesstoco-operate.
Contribution/ValueAdded:Theauthorstrytoorganisethevaluesandnormstypicalforcommunicationsystems
inpublicinstitutionsintoamodel.
Articleclassification:theoreticalarticle:conceptualarticle
Keywords:ethics,communication,morality,norms,values,publicinstitution
JELclassification:M140
Introduction
Communicatingandcommunication
1
are
keytermsexistingnowadaysandanalysedboth
instudiesofsocialsciencesandhumanitiesand
1
Manylanguagesdonotdistinguishbetweenthosetwo
terms,e.g.inEnglishthereisonlyoneterm:communication.
Forthepurposesofthisarticleadistinctionhasmade
betweenthesetwoterms:communicatingisunderstood
asaprocessofinteractionbetweenentities(peopleand/
orgroups,organisations),whichconsistsofcreatingand
indailylifeofindividuals,groupsandorganisations.
Manyscientificarticleshavebeenwritten,numerous
studiescarriedout,andtextbooksandhandbooks
writtenonthistopic,eventhoughitisonlyabout
45yearsold(Watzlawicketal.,1967;Habermas,
negotiatingmeaningsthroughsymbolic,verbalandnon-
verbalinteraction(Cheneyetal.,2011,p.xii;Mumby,
2013,p.14);andcommunicationisatermunderlining
theexistenceofasystemwithinthemeaningofaset
ofelementswhichareinamutualrelationship(Bertalanffy,
1984,p.86).
AnnaAdamus-Matuszyńska,UniversityofEconomicsinKatowice,40-287Katowice,ul.1Maja50;anna.adamus-
matuszynska@ue.katowice.pl;ORCID:0000-0003-3234-4599.Ks.GrzegorzPolok,UniversityofEconomics
inKatowice,40-287Katowice,ul.1Maja50;grzegorz.polok@ue.katowice.pl;ORCID:0000-0002-9398-9561.
ZarządzaniePubliczne/PublicGovernance2(48)/2019
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