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IwonaD.Czechowska
THECONDITIONOFHOUSEHOLDSANDCONSUMERS(60+)
ANDMARKETFACTORSOFTHEIRBEHAVIOUR
Summary:Demographicforecastspredictthegrowthinthenumberofelderlypeopleinsoci-
ety.Itisdefinitelyworthgettinginterestedinthespecificityandmeaningofthissector.Silver
economyisasectionofeconomyengagedinsatisfyingneedsconnectedwithpopulation
ageing.Inthiseconomythereshouldalsobefinancialproductsandservicesdedicatedtothat
group.Inordertojustifythecreationofsuchanofferitisrequiredtopresentthepotentialof
elderlypeople.Theaimofthispaperistopresenttheconditionoftheelderlyaged(60+)by
presentingincome,expenditure,savingsandhouseholdpovertyoftheretiredpeople.
Keywords:conditionofhouseholds,consumer60+.