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Introduction
(accordingtotheauthorsofthiswork)problemsofcompetitivenessgrowthfor
thetourismsector,werepresentedseparatelyforPolandandSlovakia.Temutual
basisforthestrategicdirectionsoftourismdevelopmentinbothcountriesisthe
Europe2020developmentstrategy.TefirstpartofthestrategyreferstotheEuro-
peantourismpolicyincludedinthelatestEuropeanUniondevelopmentstrategy,
aswellastothemethodologicalbasesofmodernmonitoringofcompetitiveness
ofthetourismsector,particularlyattheregionallevel.Otherpartsrefertothe
analysesofthetwoEuropeancountries,i.e.PolandandSlovakiainthecontextof
buildingtheircompetitiveadvantageinthecontextofrealizationoftheEuropean
tourismpolicy.
TeanalysisoftheSlovaktourismsectorwasorientedtowardsbuildingana-
tionalstrategyfortourismdevelopment.Chapter1ofPartIIdescribestheoretical
basesofregionalstrategicmanagement.Chapter2showstheanalysisofcreating
thetourismstrategyinSlovakiainthecontextoftheEuropeancompetitiveness
andtheelementsofboththeexternalandinternalenvironmentofthesector.Te
strengthsandweaknessesandopportunitiesandthreatsfortheSlovaktourism
industrywerealsodefinedinthechapter.Teaboveanalysespointedoutthe
missionsandstrategicgoalsoftourismdevelopmentinSlovakia,beingapractical
basisfortheelaborationoftheTourismDevelopmentStrategyinSlovakiaforthe
nextcoupleofyears.
PartIIIofthebookreferstothePolishrealitiesinthefieldofstrategictour-
ismdevelopment.Tekeyfactorofstrategicdevelopmentofthetourismsector
inPolandisitsinnovation.InChapterIofthispart,attentionispaidtoproper
understandingofthenatureofinnovation,andthedeterminantsthatshapetheir
developmentinthetourismsectorarepointedout.Techapterfinishedwiththe
typesofmostcommoninnovationinthetourismsector.ChapterIofpartIIIrefers
totheanalysisofinnovationinthetourismsectorinPolandandtoitsempirical
verificationbasedonthemodelofmonitoringofcompetitivenessofthetourism
industrybetween2008and2010.Specialattentionispaidtothefrequencyof
implementationofnewońerstothemarket,whichistheprimarymeasureofin-
novationofenterprisesandregions,andtothesourcesofinnovationappliedinthe
tourismsector.Inotheraspect,specialattentionispaidtothegrowingimportance
ofemployees,aswellastotheirinfluenceontheincreaseininnovation.Terefore,
notonlytheavailabilityofcompetentandqualifiedpersonnel,butalsopossibilities
oftheirdevelopmentareanalyzed.
