Services in Europe – diagnosis and development perspectives

Magdalena Jaciow, Beata Kolny, Grzegorz Maciejewski, Barbara Mikołajczyk, Robert Wolny

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ISBN/ISSN:

978-83-7875-254-7

DOI:

Wydawnictwo:

Wydawnictwo Uniwersytetu Ekonomicznego w Katowicach

Rok wydania:

2015

Liczba stron:

130

XML:ISBN/ISSN:

ONIX MARC21

Bibliografia:

Jaciow, Magdalena; Kolny, Beata; Maciejewski, Grzegorz; Mikołajczyk, Barbara; Wolny, Robert. Services in Europe – diagnosis and development perspectives. Red. . Katowice: Wydawnictwo Uniwersytetu Ekonomicznego w Katowicach, 2015, 130 s. ISBN 978-83-7875-254-7

Bibliografia refWorks:

RT Book, Whole

SR Electronic(1)

A1 Jaciow, M.

A1 Kolny, B.

A1 Maciejewski, G.

A1 Mikołajczyk, B.

A1 Wolny, R.

T1 Services in Europe – diagnosis and development perspectives

PB Wydawnictwo Uniwersytetu Ekonomicznego w Katowicach

PP Katowice

YR 2015

SN 978-83-7875-254-7

Bibliografia BibTex:

@Book{ 149558, author = "Jaciow, Magdalena and Kolny, Beata and Maciejewski, Grzegorz and Mikołajczyk, Barbara and Wolny, Robert", editor = "", title = "Services in Europe – diagnosis and development perspectives", publisher = "Wydawnictwo Uniwersytetu Ekonomicznego w Katowicach", year = "2015", address = "Katowice", isbn = "978-83-7875-254-7" }

Bibliografia endNote:

TY - BOOK

AU - Jaciow, Magdalena

AU - Kolny, Beata

AU - Maciejewski, Grzegorz

AU - Mikołajczyk, Barbara

AU - Wolny, Robert

ED -

TI - Services in Europe – diagnosis and development perspectives

PB - Wydawnictwo Uniwersytetu Ekonomicznego w Katowicach

CY - Katowice

PY - 2015

SN - 978-83-7875-254-7

ER -

Netografia (standard APA):

Jaciow, Magdalena; Kolny, Beata; Maciejewski, Grzegorz; Mikołajczyk, Barbara; Wolny, Robert. Services in Europe – diagnosis and development perspectives [baza danych online] Katowice: Wydawnictwo Uniwersytetu Ekonomicznego w Katowicach, 2015 [dostęp: 15 07 2024]. Dostęp w Ibuk Libra: https://libra.ibuk.pl/reader/services-in-europe--diagnosis-and-development-perspectives-magdalena-jaciow-beata-kolny-149558.

europe, EU, services, companies

At present, services constitute over half of gross added value of the entire global economy. In economically well-developed countries such as France, Great Britain, Italy or Luxembourg, this share amounts to 82%-85% in each of these countries. It ...

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ISBN/ISSN:

978-83-7875-254-7

DOI:

Wydawnictwo:

Wydawnictwo Uniwersytetu Ekonomicznego w Katowicach

Rok wydania:

2015

Liczba stron:

130

XML:ISBN/ISSN:

ONIX MARC21

Introduction8
Chapter 1. Theoretical-methodological aspects of service research in Europe10
1.1. Services as research subject10
1.2. The sources bases of research on services in Europe18
1.3. Methodology of conducted service research in Europe27
Chapter 2. Services in Europe in the years 2008-2014 – the results of desk research34
2.1. Sociodemographic profile of Europe34
2.2. Services in the economies of European countries49
2.3. Functioning of service companies in Europe62
Chapter 3. Services in selected European countries – the results of field research71
3.1. The functioning of service facilities in selected European countries in the residents’ opinions71
3.2. Development of services in Europe in accordance with the experts’ opinions106
Bibliography120
List of figures124
List of tables125

product”

15.Serviceisalsocharacterizedby„[…]anactivity,benefitandsatisfac-

tion,whichisseparatelysoldordeliveredinrelationtothesaleofgoods”oras

“[…]separatelyoccurringactivity(nothavingatangiblenature),delivering

specificbenefits,whicharenotnecessarilyrelatedtothesaleofproductsor

otherservices”

16.

Thedevelopmentofinformationsocietyandinformationandcommunication

technologyaffectsthefunctioningofservicesectoraswellastheapproachof

theirdefinition.Asaresultofit,servicesmaybedefinedas„activitieswhich

aserviceproviderofferstoacustomer(individualorinstitutional),performedin

atraditionalorvirtualway,tosatisfyneeds(bydeliveringspecificbenefits),

comprisinganelementofintangibilityinitself”

17.

Servicesandtangiblegoodsdifferamongeachother,whichprofoundlyaf-

fectsthewayoffunctioningofserviceprovidersandcustomers’behaviors(par-

ticularlyincaseoftheso-calledpureserviceandpureproducts).Wemaydistin-

guishthefollowingtypesofproducts,offeredonthemarket,frompuretangible

goodstopureservice:

•pureproduct–lackofaccompanyingservices,

•pureproductwithaccompanyingservices–theoffercomprisestangible

goods,whichareaccompaniedbyservicesemphasizingcareaboutacustomer,

•hybrid–theofferconsistsofanequalpartofgoodsandservices,

•basicservicewithaccompanyingtangiblegoodsandgoodsoflesserimportance,

•pureservice

18.

Servicesdifferfromproductsnotonlyinthecontentoftangiblecomponents.

Theirfeaturescomprise:

•lackoftangibleeffect(serviceisactivity),

•non-separationofservicewiththepersonofprovider,

•theuseofserviceisgenerallyprovidedinparallelwithitsprovision,

•heterogenityofserviceactivity,

•difficultyofstandardizingservicesduetotheirdisparity,

•instabilityofservicesandimpossibilityofstoringrelatedtoit(storingbothser-

vicesandthepotentialoftheircreation),

•impossibilitytoownaservice(impossibilitytoacquirerightstoownaservice),

•complementarityandsubstitutabilityofservicesandtangiblegoods

19.

15Ph.Kotler:Marketing.Analiza,planowanie,wdrażanieikontrola.GebethneriSka,Warszawa

1994,p.426.

16M.Pluta-Olearnik:Marketingusług.Idee.Zastosowania.PWE,Warszawa1994,p.21.

17A.Dąbrowska:RozwójrynkuusługwPolsce.Uwarunkowaniaiperspektywy.SGH,Warszawa

2008,p.21.

18Ph.Kotler:Op.cit.,p.426-428.

19M.Pluta-Olearnik:Strategiamarketingowaprzedsiębiorstwusługowych.AE,Katowice1992,p.23.

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