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Introduction
ThecontemporaryEuropeaneconomyischaracterizedbyafastpaceof
changes,determinedbyatomizationofconsumers’preferences,diversification
oftheirincomesandaconsiderablenumberofcompetitiveorganizations.Na-
tionalenterprises,transnationalcorporations,countriesandeventheirparticular
regionscompetewitheachother.Moderntechnicalmeansenabletheglobal
popularizationoftangibleandnon-tangibleproductsofmarketeconomy,where
aservicesectorplaysasignificantrole.
Servicesdominateinthestructuresofeconomiesofwell-developedcountries,
however,considerablyincreasingitssignificanceinmoderatelyandpoorly-
-developedcountries.Atpresent,servicesconstituteoverhalfofgrossaddedvalue
oftheentireglobaleconomy.Ineconomicallywell-developedcountriessuchas
France,GreatBritain,ItalyorLuxembourgthisshareamountsto82%-85%ineach
ofthesecountries.ItissimilarintheUSA.Thisshareissmaller,however,in
adynamicallydevelopingChineseeconomy,butstillitamountsto50%.Insuch
countriesasPoland,theCzechRepublicorHungaryitfluctuatesbetween60%and
70%.Servicesconstitute,currently,¼ofglobalexport,butitispredictedthatdue
toveryfastdevelopmentoffinancial,ITandtelecommunicationservices,theywill
constitute,intheperspectiveof10-20years,halfofthevalueofglobaleconomic
turnover.Inthemeantime,theywillbe‘responsible’forgeneratingalmost90%of
GDPinwell-developedcountries,atnearly10%ofshareofindustrialsector
1.
Servicesareadynamiccategory.Formsofprovidingservicesaresubjectto
changes,amongothers,whichmaybeexemplifiedbythedevelopmentofe-services
(e-banking,e-administration,e-culture)
2.Thedynamicdevelopmentofservices,
beingtheresultofcivilizationdevelopmentofEuropeansocieties,leadstoobserve
changesoccurringonacontemporaryservicemarket.
Theobjectiveofthismonographisthedescriptionofthestateofservicemarket
inselectedEuropeancountries,thediagnosisofdeterminantsofservicemarket,as
wellasdefiningthedirectionsofservicemarketinEuropein2020perspective
3.
1
J.Brdulak:Rozwójiprzemianystrukturysektorausług.In:PolskawEuropie.Zarysgeogra-
ficzno-ekonomiczny.Red.I.Fierla.PWE,Warszawa2011,p.249.
2
A.Dąbrowskaetal.:Serwicyzacjakonsumpcjiwpolskichgospodarstwachdomowych.
Uwarunkowaniaitendencje,Difin,Warszawa2010,p.7.
3
Thedemonstratedresearchresultsaretheeffectoftheresearchprojectconductedintheyears
2013-2015intheDepartmentofMarketsandConsumptionatUniversityofEconomicsinKa-
towicetitled„HandeliusługiwEuropie.Diagnozaiperspektywyrozwoju”(engversion
“CommerceandservicesinEurope.Diagnosisanddevelopmentperspectives”).Theeffectof
theprojectaretwoliteraturesourcespresentingandsystematizingissuesrelatedtocommerce
andservicesinEurope:M.Jaciow,B.Kolny,G.Maciejewski,B.Mikołajczyk,R.Wolny:Services
inEurope–Diagnosisanddevelopmentperspectives.UE,Katowice2015andB.Kucharska,
M.Kucia,G.Maciejewski,M.Malinowska,A.Stolecka-Makowska:TheretailtradeinEurope–
diagnosisandfutureperspectives.UE,Katowice2015.
