Treść książki
Przejdź do opcji czytnikaPrzejdź do nawigacjiPrzejdź do informacjiPrzejdź do stopki
MagdaPieczka
disciplines:thecriteriathatapplyinthiscontextarepartlytodowiththe
intellectualqualityoftheknowledgeoperated.Valueattachedtoparticular
ideasormethodologiesinacademicworkissubjecttofashions–as
demonstratedbyKuhn’sparadigmshift(1962),anextremeexampleofthis
phenomenon.Asanewcomerintheacademicworldbutalsoanewcomerwith
astrongconnectiontothepractitionercommunity,thedisciplineofpublic
relationsneedsknowledgetosupportitsacademicandpubliclegitimacy.
Discourseofpublicservice,openness,mutualbenefit,socialresponsibility,
andrelationshipmanagementtakesthedisciplinebeyondthedangerous
territoryofmanipulationandpropaganda.
Thus,thesecondconclusionto
drawfromthisdiscussionisthatthedifferentemphasesandlevelsof
attachmenttoideasrepresentingthepersuasiveandsymmetricalparadigms
withinpublicrelationscanbeattributedtowayinwhichtheacademicand
practitionergroupswithintheprofessiongoabouttheirrespectiveprofessional
projects.
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J.E.:Some
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CaplowT.:SociologyofWork.UniversityofMinnesotaPress,Minneapolis
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CoweR.,HopkinsM.:CorporateSocialResponsibility:isthereaBusiness
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Carr-SaundersA.M.,WilsonP.A.:TheProfessions.ClarendonPress,Oxford
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CarrollA.:ThePyramidofCorporateSocialResponsibility:towardtheMoral
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DurkheimE.:TheDivisionofLaborinSociety.(G.Simpson,Trans.).New
York:TheFreePress1933.
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