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1.2.Theessenceandmeaningoftheterm‘‘corporateperformance”
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1)economyacquisitionofresourcesofappropriatequantityandqualityatmini-
mumcost,
2)efficiencyachievementofeithermaximumusefuloutputfromtheresources
devotedtoanactivityortherequiredoutputfromtheminimumresourcein-
put,
3)effectivenessutilizationofresourcessuchthattheoutputoftheactivityachie-
vesthedesiredresult.
Tosummarizethedifferencebetweenefficiencyandeffectivenessitisworth
sayingthataneffectivenessisananswertothequestion:"Arewedoingtheright
things?”,whereasefficiencyisaresponsetothequestion:"Arewedoingthethings
intherightway?”.Inotherwordseffectivenessmeasurestheextentofachievement
ofcorporategoals,andefficiency,ontheotherhand,itistherelationshipbetween
inputandoutput1.G.Cokins[2004,p.xiii]supportsthisnotionsayingthat”firstdo
therightthings,andthendotherightthingswell”.Thusinhisopinionbeingeffective
ismoreimportantthanbeingefficient.
Infigure1themajorcategoriesassociatedwithperformancearedepicted,
showingclearlythetransformationprocessforminputtooutput.
Input
ofresources
Acquisition
Economy
Corporateperformance
Transformation
Efficiency
Effectiveness
achievement
Goal
Output
Figure1.Corporateperformanceandeconomy,efficiency,andeffectiveness
Source:[Nita2009,p.45].
Toconcludeaboveconsiderationsitispossibletostatethat:
1)corporateperformanceisthecomplexeconomiccategory,thatcannotbenarro-
wedtoresultsachievedbytheorganizationonlyinfinancialterms,
2)acompanyhashighperformancewhenitoperateseconomically,doestheright
things(iseffective),anddoesthethingsinarightway(isefficient),
3)performancetakesintoaccountnotonlytheresultofoperations,butalsolinks
thisresultincomparisonwiththeintentsandestablishedgoals,
4)performanceisaconceptorientedtowardpast,aswellasfutureevents,and
performancemeasurementisaimedattherealizationofbothinformationand
controlfunctionsofaccounting,
1Seealsotheargumentspresentedin:[Marr2006,p.100];[Kaura2002,p.16].