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ofsustainabledevelopment.Thecomponentsofsustainable
marketingmix,suchassustainablefoodproduct,sustainable
productpricing,distribution,andcommunicationoftheofferof
foodenterprisesusingsustainablemixpromotioninstruments
havebeencharacterised.
Chaptersthree,four,fiveandsixpresentanin-depthdescrip-
tionofthevariouselementsofmarketingmixinrelationtofood
industryenterprises.Thesechapterscontainaspectsthatarerel-
evantfromthepointofviewoffoodcompaniesregardingspe-
cificelementsofmarketingmixthathaveameasurableimpact
onrunningabusinessonthefoodmarket.
Chaptersevenisacomprehensivepresentationofelementsof
foreignmarketingmix.Itpresentsthescopeofmarketingmixin
relationtoforeignmarkets.Itindicates,interalia,thestrategies
ofenteringfoodenterprisesintoforeignmarketsanddifferent
behaviourinthescopeofmarketingcompositioninrelationto
foreignmarkets.Attentionwaspaidtotheappropriateshaping
ofindividualelementsofmarketingmixintermsoftheirim-
plementationonforeignmarkets.
Thisstudyisanextensionandsupplementtothemarketing
mixpreviouslyundertakenbytheauthordescribedinchapter
twoofthemonographentitledMarketingmixofconfectionery
productsbasedontheprinciplesofsustainabledevelopment.
Aimingtopromotetheoreticalresearchresults,thestudywas
publishedinEnglish.
Thetheoreticalconsiderationsthattheworkincludesdonot
fullyexhaustthesubjectmatter.Marketingmixactivitiesunder-
takenbyfoodenterprisesaresubjecttoconstantdynamics,char-
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