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BARBARAKOŻUSZNIK
Kluczowarolapsychologii
wewspieraniuiwstymulowaniu
innowacyjności
Crucialroleofpsychologyinstimulatingandsupportinginnovativeness
Abstract:Intherapidlychangingtechnologyintheglobalworldandrisingexpansion
ofAsia,ourpostindustrialcivilizationtosurvivemustmakeashifttowardsemphasison
creativityandempathyandhumanabilitytoadapttochangestomeetthechallengesof
newconsumptionbasedonvaluesandtheinfuseofvaluesintoeconomy.Toflourishand
developtheorganizationsmustgivewaytoinventiveness,empathyandmeaning.That
meansthatpsychologicalknowledgeandskillsarecrucialintheprocessininnovation
creation,transferandadaptationasPolandischaracterizedbylowlevelofinnovative-
nessshouldtakeitintoaccount.Psychology,andespeciallypsychologyoforganization
andinnovation,offermodelsandpracticalsuggestionstomakeinnovativenessprocesses
moresuccessful.Nevertheless,astheresearchresultsindicate,therearestillpsychologi-
calbarriersintheprocessofinnovationwhichshouldbebrokenbytreatingpsychologyas
apartnerforinnovativeprocessproblemsolvingandpsychologiststhemselvesshouldbe
determinedtoplayimportantcrucialrolewiththeirknowledgeandskills.
Keywords:innovation,implementationofinnovationpsychology.
