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TABLEOFCONTENTS
Introduction..................................................9
P
ART
I.T
OURISMASAGLOBALPHENOMENON
O.V
.Dolzhanskaya
Tourismasaglobalpolicyfactor..............................13
StanislavaPasieka,MarianaBil,AlexanderBespalczuk
Touristmobilitypopulation:contentandglobalimplementation
trends....................................................19
OksanaMalynovska,ValentynStafiichuk,NazarNovak
Developmentofvolunteertourismintheworld...................29
R.Seleznieva,E.A.Spirina,R.Huseinov,K.Sapun
Internettechnologiesasaninstrumentforshapingtheeffective
brandoftheregioninthetourismbusiness......................39
TatyanaReshetun,TatyanaTkachenko,VictorArhipov
Contemporarydirectionsofresearchontheeffectivnessofadvertising
andinformationcomponentoftheinnovativetouristproduct
ofUkraineinthecontextofintegrationsprocesses................43
ZdzislavSirojć,YuriyKaryagin
TourisminManagingaModernMetropolis-itsbusiness
andeducationalcharacter.......................................53
P
ART
II.T
OURISMDEVELOPMENT
IN
P
OLANDAND
U
KRAINE
M.I.Peresichnyi,S.M.Peresichna,O.O.Karolop
FeaturesoftourismdevelopmentinUkraine.....................65
ValentynaDiachuk
EuropeanvectoroftheUkrainianTourismDevelopment:aUnique
ProductandPromotion(ontheexampleoftheChernobylZone).....71
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