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I.Europeandirectionsofstrategicdevelopmentoftourism
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Toraisetheemploymentrateofthepopulationaged20-64fromthecurrent
69%toatleast75%.
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Toachievethetargetofinvesting3%ofGDPin
R&Dinparticularbyim-
provingtheconditionsforR&Dinvestmentbytheprivatesector,andde-
velopanewindicatortotrackinnovation.
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Toreduce
greenhousegasemissionsbyatleast20%comparedto1990levels
orby30%iftheconditionsareright,increasetheshareofrenewableenergy
infinalenergyconsumptionto20%,andachievea20%increaseinenergy
efciency.
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Toreducetheshareofearlyschoolleaversto10%fromthecurrent15%and
increasetheshareofthepopulationaged30-34havingcompletedtertiary
from31%toatleast40%.
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ToreducethenumberofEuropeanslivingbelownationalpovertylinesby
25%,lifing20millionpeopleoutofpoverty.1
TefoundationforstrategicdevelopmentoftheUEupto2020shouldbe
3priorities:smartgrowthbasedonknowledgeandinnovation,sustainablegrowth
relyingonmoreecology-andcompetitiveness-orientedresourceutilization,and
growthsupportinginclusionaccompaniedbylabormarketstransformationand
povertyreduction.Tese,inturn,arebrokendownintothesevenflagshipinitia-
tives,allofwhichcanbereferredtotheEuropeantourismsector.Teseareas
following:
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InnovationUnion:toimproveframeworkconditionsandaccesstofinance
forresearchandinnovationsoastostrengthentheinnovationchainand
boostlevelsofinvestmentthroughouttheUnion.Withregardtotourismthis
flagshipprojectaimsatstrengtheningresearchandinnovationinreception
areas,inallthelinksofproductandprocessinnovationchains,involving
rulesofecologicandenergy-savingeconomybothintourismbusiness(ho-
tels,gastronomy)aswellasinhouseholds.
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Youthonthemove:toenhancetheperformanceoftheeducationsystems
andtoreinforcetheinternationalattractivenessofEurope)shighereduca-
tion.Teideaofthisinitiativeforthetourismsectoristoprovidesupport
forimprovementofhighereducationsystemsqualityandtheirinternational
significance.
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AdigitalagendaforEurope:tospeeduptheroll-outof
high-speedInternet
andreapthebenefitsofadigitalsinglemarketforhouseholdsandfirms.In
regardtotourismthisinitiativeofUEforeshadowssupportingtheprolifera-
tionofbroadbandInternetfortouristenterprisesandforlocalcommunities
inreceptionareas.
1
EuropeanCommissionCOM(2010)353.
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